Golden Pure Vegetable Cooking Oil is a premium brand since 2001 produced in Malaysia to compete against the international standard market of vegetable cooking oil. Golden oil is a double fractionated super palm olein, an edible vegetable oil made from palm fruit which can either be extracted from the fruit or seed (palm kernel oil). This packaging is catered towards the international market for their culinary needs in both industrial and household use. It is a known to possess an excellent anti-oxidative and frying characteristic which ensures fried food and snacks remaining fresh and crisp to taste. It is a healthier choice for both consumer and industrial use as it contains cholesterol-free and rich is Vitamin E.